Wednesday, January 29, 2020

Apple and employee motivation Essay Example for Free

Apple and employee motivation Essay Ideally, Apple wants to have a workplace that fosters creativity from all the employees. Apple combines extrinsic and intrinsic motivation in order to empower their employees to be innovative. There are numerous methods Apple employs to motivate its employees. Once, Apple rewarded its executives by giving them a recognition bonus of 3 to 5 percent of their base salary. This motivating incentive occurred despite the fact that they recently missed their target on a project. This implies that Apple upper management empathized with the groups efforts. Another motivating incentive is the discount on products that all Apple employees receive. Employees who work at corporate Apple can receive a free iPhone or iPod Shuffle. Giving products to employees rather than money can be a better an effective motivator because many Apple employees are simply motivated to see the end results of their efforts. It is also typically cheaper to give the employees products rather than a raise. Recently, Apple has given employees more vacation days due to the companys strong performance in product sales. These are all extrinsic examples of how Apple motivates its employees. Employee motivation also stems from the corporate culture. Most Apple employees are heavily committed to their work and can be described enjoying monotonous encoding. Perhaps it is even insightful to look at what intrinsic forces were driving Steve Jobs. Jobs Stanford commencement speech indicates that he knew he had a limited time on Earth and this motivated him to follow his heart and pursue his passion. His ultimate motivation for creating innovative products was not based around profit but what would he would personally want to have.

Tuesday, January 21, 2020

Cause and Effect Essay - McDonalds Causes More Deaths than Terrorists

Cause and Effect Essay - McDonald's Causes More Deaths than Terrorists It was probably inevitable that one day people would start suing McDonald's for making them fat. That day came this summer, when New York lawyer Samuel Hirsch filed several lawsuits against McDonald's, as well as four other fast-food companies, on the grounds that they had failed to adequately disclose the bad health effects of their menus. One of the suits involves a Bronx teenager who tips the scale at 400 pounds and whose mother, in papers filed in U.S. District Court in Manhattan, said, "I always believed McDonald's food was healthy for my son." Uh-huh. And the tooth fairy really put that dollar under his pillow. But once you've stopped sniggering at our litigious society, remember that it once seemed equally ludicrous that smokers could successfully sue tobacco companies for their addiction to cigarettes. And while nobody is claiming that Big Macs are addictive -- at least not yet -- the restaurant industry and food packagers have clearly helped give many Americans the roly-poly shape they have today. This is not to say that the folks in the food industry want us to be fat. But make no mistake: When they do well economically, we gain weight. It wasn't always thus. There was a time when a trip to McDonald's seemed like a treat and when a small bag of French fries, a plain burger and a 12-ounce Coke seemed like a full meal. Fast food wasn't any healthier back then; we simply ate a lot less of it. How did today's oversized appetites become the norm? It didn't happen by accident or some inevitable evolutionary process. It was to a large degree the result of consumer manipulation. Fast food's marketing strategies, which make p... ...d McDonald's just suffered its first quarterly loss since the company went public 47 years ago. The obvious direction to go is down, toward what nutritional policymakers are calling "smart-sizing." Or at least it should be obvious, if food purveyors cared as much about helping Americans slim down as they would have us believe. Instead of urging Americans to "Get Active, Stay Active" -- Pepsi Cola's new criticism-deflecting slogan -- how about bringing back the 6.5-ounce sodas of the '40s and '50s? Or, imagine, as Critser does, the day when McDonald's advertises Le Petit Mac, made with high-grade beef, a delicious whole-grain bun and hawked by, say, Serena Williams. One way or another, as Americans wake up to the fact that obesity is killing nearly as many citizens as cigarettes are, jumbo burgers and super-size fries will seem like less of a bargain.

Monday, January 13, 2020

Assessment of initial launch into China Essay

Please watch the video case of Michel’s patisserie and answer the following question in written format (also prepare the answers to other questions listed on the tutorial agenda for tutorial discussion): What is your assessment of Michel’s initial launch into China? What would you have done differently? China has a tea-drinking culture, and tea has dominated for centuries. The coffee consumption in China is relatively low and although the coffee consumption is growing in some particular cities in China e.g. Shanghai and Beijing. The coffee market giant such as Starbucks has already had 500 shops in China and Chinese people are more attracted by the Starbucks image and experience than to the coffee itself. Michel’s may face the difficulties when operating in Chin in China. First, the key source of competitive advantage of Michel’s is about its successful franchising system, which prepared in a central bakery and then delivered to the franchisee’s stores and hence franchisees need only minimal preparations to start their business. However, this competitive advantage may blur because of the issues of logistic and bakery set up (localized central bakery). If Michel’s could not deal with those issues, which comprised with their competitive advantage, results i n less attractive and profitable of the brand. Therefore, it is hard to Michel’s to maintain its competitive advantages to compete with other coffee giants in this case- Starbucks, which has invested heavily in the brand development as one of the key competitive advantage in China. In addition, the franchise system in China is not mature; the local managers don’t have much managerial skill to understand the franchise concept, and often they might do what they want to regardless the franchise agreement, which may cause the inconsistent brand image and operations between home and host country. Before Michel’s initial launch into China they should had a more depth understanding of the Chinese coffee market. In the current case, the Chinese franchisee mentioned that the taste of Australian cakes is too sweet for Shanghai people and the English menu is difficult for local customer. All this kind of question can be solved by pre market research. Marketing plans are better to be consistent; Michel’s changed t heir franchise system and some marketing plans.

Sunday, January 5, 2020

Impact of Emerging Markets on Marketing - 15122 Words

Jagdish N. Sheth Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices The core idea of this article is that five key characteristics—market heterogeneity, sociopolitical governance, chronic shortage of resources, unbranded competition, and inadequate infrastructure—of emerging markets are radically different from the traditional industrialized capitalist society, and they will require us to rethink the core assumptions of marketing, such as market orientation, market segmentation, and differential advantage. To accommodate these characteristics, we must rethink the marketing perspective (e.g., from differential advantage to market aggregation and standardization) and the core guiding strategy concepts†¦show more content†¦Therefore, the fundamental question to consider is this: Will the emerging markets be driven by marketing as we know it today, or will the emerging markets drive future marketing practice and the discipline? Several factors are responsible for the growth of the emerging markets. First, economic reforms in Brazil , Russia, India, and China (BRIC) have unlocked markets protected by ideology and socialism. As a result, some of the best capitalist markets today are ex-communist or ex-socialist countries. This policy change has resulted in creating altogether new markets for branded products and services. Second, all advanced countries are aging, and aging very rapidly. As a consequence, their domestic markets are either Journal of Marketing Vol. 75 (July 2011), 166–182  © 2011, American Marketing Association ISSN: 0022-2429 (print), 1547-7185 (electronic) 166 stagnant or growing very slowly. Their future growth seems more destined to come from emerging markets. Third, worldwide liberalization of trade and investment, bilateral trade agreements, and regional economic integrations such as the ASEAN, Mercosur, and the European Union have resulted in global competition and global product and service offerings with unprecedented choices of branded products, especially in emerging markets. Finally, the emergence of the new middle class, especially in large population markets such asShow MoreRelatedImpact Of Emerging Markets On Marketing : Rethinking Existing Perspectives And Practices1074 Words   |  5 Pages CHAPTER 1 INTRODUCTION Research on emerging markets is not just a â€Å"nice thing to do†; it is increasingly becoming a necessity. (Jagadish N Seth, 2011). In his article titled, â€Å"Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices† published in Journal of Marketing, 2011 he has specified the importance of academic research for understanding Emerging Markets. 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